The Anguilla Tourist Board and its newly-appointed Marketing Director in the United States, Marie Walker, have embarked on a very ambitious programme of increasing occupancy levels in Anguilla from 45 to 65 percent. Director of Tourism, Amelia Vanterpool-Kubisch, alluded to this earlier in the week at a breakfast press briefing with a group of US travel agents at Tasty’s Café. She stated that one of the initiatives was a Travel Agents Tour Programme which was being referred to as The Alluring Anguilla Experience. It is hoped that through this effort the agents brought to the island would find it to be beyond their expectations and would be able to better sell the destination and subscribe to the new brand for Anguilla – Feeling is Believing.

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